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I’m going to break down my process step-by-step for how I find profitable blogging niches and if you’re struggling with selecting a niche this blog post should help you solve that problem.
Here’s what you will learn:
1.) How to become an expert in any niche even if you’re brand new with no previous experience or knowledge.
2.) The 3 evergreen markets that are massively profitable and always will be. (Hint: I suggest to always go with one of these)
3.) How passion and hobby niches can make you a crap ton of money.
4.) The “one thing” you want to focus on if you want to make $100,000 + per year with a blog.
Now before we get started I want to clarify what a niche is for people reading this that are just getting started.
What is a niche in blogging?
A niche is just a pocket of people that are interested in a topic. A niche can be very broad like weight loss or it can be very specific like “intermittent fasting”.
I’m going to talk more about how to pick a niche and what you should think about when doing so here in a minute.
3 Mistakes Newbie bloggers Make When Finding A Blog Niche
1.) Mentally masturbating over which niche to start
Look, I’m not trying to put anyone down here, but I’ve seen people literally spend 90 days trying to decide on what blogging niche they should choose.
One of the biggest lessons you can learn in blogging or business is that money loves speed.
You don’t want to just pick any niche without thinking about it, but you also don’t want to spend months overanalyzing and second guessing yourself.
The people I’ve worked with over the years that are successful make decisions fast and get to work. They don’t “get ready to get ready”.
Realize there will be no perfect niche and there will never be a perfect time to start your blog.
2.) Picking A Niche Just To Make Money
When I first started I made the mistake of just trying to pick a niche only for the purpose of making quick money. I often found myself making a little money and then I would have a lack of motivation to create the content and put in the work to grow my business.
When you’re not making money you’re motivated to work hard to grow your business, but once you get used to money coming in it becomes very easy to get demotivated and find other things to do if you’re not very passionate about the business you’re building.
If I could go back several years and tell the Zach that was just starting out what I would do today it would be this….Think long term not short term.
Pick a niche that you like, can see yourself doing long term and building a brand around.
When you build a brand you can sell affiliate products, your own information products, services and even coaching and consulting.
Building a brand gives you room to grow!
When you build a brand people buy from you because they know, like and trust you.
Selling becomes easy because you’ve built trust and trust is far more valuable than being an expert marketer or having a slick sales page.
Learning all the marketing skills will always help you sell more products, but building a brand will allow you to have a long term business that keeps growing because of all the work and assets you create over time.
3.) They Fear Competition With The Most Profitable Blog Niches
I often see people go into micro-niches because they think if there is very little competition this will help them succeed.
Write this line down… “When you choose the easy path your life will be hard”.
If you go into a micro-niche then usually there wont be much traffic and most likely there isn’t a lot of money to be made or the Big Dogs would be building their business there.
You want to be in a blogging niche that has tons of competition. This means there is lots of opportunities for growth, lots of products to sell and a big audience you can cater to.
If you pick an easy niche with no competition then you will struggle to make a full time income regardless how much content you create.
Now before I dive into how to pick a profitable blogging niche I want to cover something very important that most new bloggers make the mistake of thinking.
Understand You Don’t Need To Be An Expert To Get Started
Many people don’t start the business they want to build because they fear competition or they feel that they’re not an expert so they have no value to deliver.
When I started my old blog “Psychologically Unemployable” I wasn’t an expert and I still don’t consider myself an expert to this day after making over a million dollars online even though some people call me a guru.
I’m a constant student and always learning and growing.
I started my blog to share my journey of quitting my job and to share case studies of what was working in my business.
I love marketing, testing new theories and sharing what works and doesn’t work.
I share everything from marketing experiments, productivity and personal development which is a big part of business as well.
I never claimed to be an expert ever, but people follow me and resonate with me for that very reason. I’m just a normal guy sharing the strategies and lessons I’ve learned building my own business.
You can do the same thing in the niche of your choosing. You become the expert over time by sharing your value and putting content out to serve your niche.
No one starts out an expert, they become an expert from delivering massive value consistently to their marketplace.
When you first start out you will face obstacles and problems you will have to learn to overcome. By sharing those lessons and tips you will attract your audience and by helping them solve their problems, the natural progression is paying customers.
So you may not be an expert now, but realise when people come across your content you will be the expert in their eyes because you’re delivering valuable content that helps them solve a problem or learn something they’re searching for.
This is why self publishing is so powerful because it’s easier now than ever to become an expert.
Now one thing I really want to point out is that you have to give yourself permission to be in whatever niche you want to start. I learned this from Russell Brunson with his book expert secrets.
I see a lot of jack asses out there telling people you can’t start in the make money online niche or you need to pick XYZ niche, but if you follow the money they usually have a reason they’re telling you this.
I built 200 + websites in every blogging niche you can imagine and I hated every one of them except marketing.
I live, breath and sleep marketing. I love learning about it, testing new marketing methods and I love sharing my journey.
So here is my point… if you want to be in the make money online niche from the start you can.
One of the things Russell teaches in his book is the story about Frank Abagnale in the movie Catch Me If You Can.
Frank was a criminal running from the FBI and during one scene he got up and pretended to be a college professor and taught the class.
When the FBI caught Frank they asked him “How did you know what to teach?”.
He replied… simple, I just read one chapter ahead in the book.
Now the point to take from this is you most likely will not be an expert when you start unless you have previous knowledge. You just need to be one chapter ahead of the person you’re teaching or sharing knowledge with.
This doesn’t just apply to make money online. It can be the fitness niche, a dating coach or any massively profitable blogging niche you choose.
You should never lie, cheat, steal or do shady things, but you can document your journey and share tips as you go and create a very big business along the way by helping people.
Eventually you will become the expert.
So if someone tells you that you can’t be in a niche because you’re not qualified, I want you to give yourself permission to play BIG and you let them know “screw you, I’m the expert in whatever I say I am”.
All joking aside, i’m 100% serious.
If you want to be successful you have to give yourself permission to be successful. Don’t listen to anyone that tells you that you can’t go into a blogging niche or that you need to have certain qualifications before you do.
Personally I’m sick and tired of people who sell make money online products trying to tell people they can’t go into that niche lol. The irony I tell ya!
This is just absolute rubbish advice and the reason you start a blog is to be an entrepreneur and create freedom. Not to listen to some jackass on the internet who thinks they’re an authority.
Guess who gave them the title of “EXPERT”?
So you have to do the same thing for yourself. Pick whatever damn niche you want to go into and own it.
Now I got that off my chest I can step off my rant box and show you how to find a niche for a blog.
The Three Most Profitable Niches Are Health, Wealth & Relationships
In my opinion I would only build a brand around one of these niches because people are hard wired a certain way from birth and we just can’t resist making more money, having better health or finding a mate.
When someone has a problem in any of these niches they will do just about anything to solve their problem and pay a premium to have their problem solved.
Think about it for a second.
If you found out you had a health condition today you would be willing to pay the doctor just about any price you could afford to solve it right?
If there was a home remedy to solve your problem you would pay to get the recipe wouldn’t you?
What about making more money?
Can you honestly say you wouldn’t like to increase your income?
My guess is you’re reading this very post because you want to make more money.
Same goes for romance and relationships.
We are hardwired from birth to find our perfect mate to grow up and get married, start a family and we can try to fight the urge by saying we’re fine being single…..
But we really know we all want to be loved.
The great thing about these niches is that people are usually repeat buyers.
People looking to make money online or learn marketing buy many courses to learn new skills, to start a new business opportunity or to get direct coaching.
People looking to lose weight will buy weight loss pills, shakes, workout machines, gym memberships and fitness clothing.
People looking to get a girlfriend(pickup niche), get their ex back or repair their marriage will buy everything they can to solve their problem.
If you want a niche that is profitable for the long term and has repeat buyers you can never go wrong with any niche in these 3 categories. There are hundreds if not thousands of sub-niches in each one of these niches.
Hobby Niches Are Massively Profitable
Hobby niches are very profitable because people never stop spending because they love the hobby and it brings them entertainment and makes them feel good.
Example 1: My mom spends ridiculous amounts of money on her quilting hobby. She has a whole room in her house dedicated to just storing fabric and all of her tools to make quilts.
She has another room dedicated where she makes the quilts and everywhere you go in her house she has quilts displayed in every room because she is proud of her hard work.
If I had to guess she has at least $10,000 of fabric she hasn’t even touched and she continues to buy more fabric she wants to use for future quilts.
Example 2: I love video and photography because of business.
I’m consistently watching new Youtube videos for the latest gadgets and cameras to hit the market. I buy new cameras, lens and I’m always upgrading my computers to be able to edit videos faster.
This hobby is very very very expensive, but I don’t care.
I love it, I use it for business and I justify the cost. (not logically, but with emotion)
Do you see the power in hobby niches?
When someone loves something or it entertains them they will buy the latest tools and gadgets simply because they want them.
Just look at niches like golf, motorcycle enthusiasts, car enthusiasts, hunting, fishing and bodybuilding. People spend crazy amounts of money to pursue their hobbies.
If you have a hobby you love and already have knowledge- this may be a good a choice.
Now let’s move on to one of the most important metrics I look for in a niche.
Sell High-Ticket Products To Make $100,000 + Per Year With A Blog
One of the things I look for when entering a niche is the ability to sell higher ticket products or services.
When I first started online I couldn’t imagine people spending $500, $1000, $10,000 and $25,000 + online.
Later after getting mentors and getting around people who “Think Big” I had to make a mindset shift to what is really possible with Internet Marketing.
Not all niches have high ticket offers, but usually you can find high ticket offers in Health, Wealth and Relationships.
Just look at the numbers to make $100,000 a year:
- Sell 10,000 people a $10 product
- Sell 1000 people a $100 product.
- Sell 100 people a $1000 product.
- Sell 10 people a $10,000 product.
It’s much easier to find 100 people who will pay $1000 than to find 10,000 people who will buy a $10 product. Trust me I tried 😉
Another thing I like about selling premium priced products is the quality of your customers.
People who buy $7-$10 products often refund, complain and expect $10,000 of service for $10.
People who pay premium aren’t usually the type to refund, they don’t complain and they know exactly what they want.
I consistently buy training programs and coaching for $1000 + every single month to get better and learn more and to this day I’ve never refunded a single product(even the bad ones).
When you switch to selling premium priced products it becomes much easier to scale your business and it gives you money to reinvest into employees and resources to pull yourself out of the business. <— What we all truly want(freedom).
Depending on your niche, high ticket could be $200 or $500, but for me personally I won’t enter a niche unless I can make at least $500-$1000 per customer.
Pick A Profitable Blog Niche That Is Right For You
If I was starting all over again I would pick a niche in health, wealth and relationships. Those niches will always have an endless amount of people to serve and help.
If those three niches don’t interest you then anything in the Hobby category will be a great choice as well if you love or have an interest in the hobby.
I think the most important factor is to pick something you can see yourself sticking with and building a brand around. Once you build a brand the options are unlimited and it gives you room to expand in the future.
If you have questions still on picking a niche feel free to comment below.
Also, if you liked this blog post then you will love the step-by-step training I put together for you to teach you how to start a profitable blog below.